Privacy policy

Effective Date: January 12, 2026

24K Sports & Entertainment (“24K,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy describes how we collect, use, disclose, store, and safeguard your information when you access our website, attend our events, purchase products or services, communicate with us, or otherwise interact with any part of the 24K ecosystem.

This Privacy Policy applies to all services, platforms, operations, events, and divisions operated under 24K Sports & Entertainment, including but not limited to:

  • 24K LIVE
  • 24K Sports Management
  • 24K Management
  • 24K Entertainment
  • 24K Records

By using our website or services, you acknowledge and agree to the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

We may collect personal information directly from you, automatically through your use of our website and services, or from third-party providers and partners.

The information we collect may include:

  • Full name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment and transaction information
  • Purchase and ticketing history
  • Account login credentials
  • Social media handles or publicly available profile information
  • Communications, inquiries, or support requests submitted to us
  • Device information, browser type, IP address, and website usage analytics

We may also collect additional information necessary to provide specific services, partnerships, productions, artist management, media operations, or event-related experiences.

2. HOW WE USE YOUR INFORMATION

24K Sports & Entertainment may use your information for purposes including, but not limited to:

  • Providing and operating our services
  • Processing purchases, ticket sales, and transactions
  • Managing events, productions, and experiences
  • Responding to customer service inquiries and support requests
  • Communicating updates, confirmations, and important notices
  • Sending promotional materials, newsletters, and marketing communications
  • Personalizing user experiences and website functionality
  • Conducting analytics and improving our services
  • Detecting fraudulent, unauthorized, or unlawful activity
  • Enforcing our agreements, policies, and legal rights
  • Complying with legal and regulatory obligations

Where required by law, marketing communications will only be sent with your consent, and you may opt out at any time.

3. SHARING AND DISCLOSURE OF INFORMATION

We may share your information with trusted third parties where reasonably necessary to operate our business and provide our services.

Such third parties may include:

  • Payment processors
  • Ticketing providers
  • Shipping and logistics providers
  • Technology and cloud service providers
  • Marketing and advertising partners
  • Analytics and data providers
  • Customer support providers
  • Professional advisors, legal counsel, and auditors
  • Affiliated companies and divisions operating under 24K Sports & Entertainment

We may also disclose information:

  • Where required by applicable law or legal process
  • To protect our rights, users, platforms, or business operations
  • In connection with a merger, acquisition, restructuring, financing, or sale of assets
  • To investigate or prevent fraud, security issues, or unlawful conduct

24K Sports & Entertainment does not sell or rent your personal information to third parties.

4. COOKIES AND TRACKING TECHNOLOGIES

Our website may use cookies, pixels, web beacons, and similar technologies to improve user experience, analyze traffic, personalize content, remember preferences, and support marketing and advertising initiatives.

These technologies may collect information regarding your browsing activity, device information, and interactions with our website or advertisements.

You may manage or disable cookies through your browser settings; however, certain website features may not function properly if cookies are disabled.

5. THIRD-PARTY SERVICES AND LINKS

Our website and services may contain links to third-party websites, platforms, or services that are not owned or controlled by 24K Sports & Entertainment.

We are not responsible for the privacy practices, policies, content, or security of third-party websites or services. Users are encouraged to review the applicable privacy policies of any external platforms they access.

6. DATA SECURITY

24K Sports & Entertainment implements commercially reasonable administrative, technical, organizational, and physical safeguards designed to protect personal information from unauthorized access, misuse, disclosure, alteration, or destruction.

While we take reasonable steps to protect information, no method of electronic transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security of any information transmitted to or stored by us.

Users are responsible for maintaining the confidentiality of their account credentials and passwords.

7. DATA RETENTION

We retain personal information only for as long as reasonably necessary to:

  • Provide services and fulfill transactions
  • Maintain business and financial records
  • Comply with legal and regulatory obligations
  • Resolve disputes and enforce agreements
  • Protect our legitimate business interests

Retention periods may vary depending on the nature of the information and applicable legal requirements.

8. INTERNATIONAL USERS

Our operations may involve the transfer, processing, and storage of information in jurisdictions outside your province, state, or country of residence, including Canada and other international jurisdictions where our service providers or business partners operate.

By using our services, you acknowledge and consent to such transfers and processing, which may be subject to privacy laws different from those in your jurisdiction.

9. YOUR PRIVACY RIGHTS

Depending on your location and applicable privacy laws, you may have certain rights relating to your personal information, including the right to:

  • Access personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of personal information
  • Withdraw consent for certain processing activities
  • Opt out of marketing communications
  • Request additional information regarding our use of your information

Requests may require verification of identity prior to processing.

10. CHILDREN’S PRIVACY

Our services are not directed toward individuals under the age required by applicable law, and we do not knowingly collect personal information from minors without appropriate parental or legal guardian consent.

If we become aware that personal information has been collected from a child without proper authorization, we will take reasonable steps to delete such information.

11. CHANGES TO THIS PRIVACY POLICY

24K Sports & Entertainment reserves the right to modify or update this Privacy Policy at any time.

Any updates will be posted on this page with a revised effective date. Continued use of our website or services following the posting of changes constitutes acceptance of the updated Privacy Policy.

12. CONTACT US

If you have any questions, concerns, or requests relating to this Privacy Policy or our privacy practices, please contact:

24K Sports & Entertainment
Email: privacy@planet24k.com